The Helium 10 Black Box Product Targeting Tab allows sellers to find complementary products frequently purchased together with their own.
By analyzing this information, you can better target your advertising campaigns toward products that customers are already interested in, maximizing your potential for conversions.

Key Takeaways
- The Helium 10 Black Box Product Targeting Tab helps you identify complementary products that customers frequently purchase together.
- You can find it in the Helium 10 Black Box tool, under the Targeting tab.
- Best used for improving PPC campaigns, cross-selling, and competitor research.
Where Can I Find This?

You can find the Product Targeting Tab within the Helium 10 Black Box tool. Once you open Black Box, you’ll see multiple tabs across the top, one of which is labeled Targeting. Clicking on this tab allows you to explore products to target for your PPC campaigns based on what customers are already buying together.
Black Box Product Targeting Best Use Cases
The Black Box Product Targeting Tab is ideal for several scenarios:

- PPC Campaigns: Targeting related products can lead to higher ad conversions, as your ads will appear on products that are frequently bought alongside yours.
- Cross-Selling Opportunities: Use the data to find complementary products that you can bundle or promote alongside your existing inventory.
- Competitor Research: Identify competitors’ products that show up in the “Frequently Bought Together” section and create strategies to outperform them.
How I Use Product Targeting From Helium 10

In my experience, using the Product Targeting Tab has been invaluable for boosting PPC efficiency. I begin by searching for related products to mine, often using the “Customers Also Bought” data to refine my ad placements. This allows me to ensure my ads are being shown to an audience that is more likely to convert.
I’ve also used it to discover new opportunities for cross-selling complementary products, further expanding my product line and increasing sales.