If you are selling on Amazon, you know how important is to have a reliable tool that will help you run your business. Knowing your analytics is one of the must-know data to get a deep insight into your business’ profit.
Sellerboard is one of the tools every Amazon seller should use since it’s an all-in-one analytics tool that analyses the profit and cost-effectiveness of your store. Furthermore, this software precisely shows you what profit you can expect and its margins. Using it, you’ll learn how to grow your profit, save time, and keep track of your sales’ KPIs.
The dashboard is the main tool for analyzing your KPIs. It provides you with all information related to your Amazon store costs. This includes PPC cost, FBA ratings, promotion costs, FBA fees, commissions, etc. Accessing the dashboard allows you to view all these data by product and time period (day or month).
Apart from the main view type “Tiles”, you can also change the view into:
- Chart – This view shows you an analysis of your KPIs. It also allows you to configure the KPIs, time frame, and time period. Moreover, you can filter the view by time range, products, and marketplaces.
- Profit and Loss – This view shows you detailed data on your earnings and expenses. It includes data on sales, units, refunds, promo, ad costs, shipping, Amazon fees, cost of goods, net profit, sellable returns, ROI, and others.
- Trends – This view shows you the trend of your products, hence, the number of sales and profit. With this feature, you can keep track of all your products’ trends and see if they are worth investing in and selling or not. Also, it allows you to ensure your products don’t have a negative trend. But, if that happens, you (as the seller), have to do something, e.g. lower the price, promote the products, etc.
This feature allows you to send automated messages to your buyers, collect product reviews, collect feedback, and provides better customer service. You can use the predefined message templates from Sellerboard or come up with your own. Once you have set up your message, choose the time of sending it.
This feature helps you get the money you invested in products that were damaged or lost by Amazon employees in the FBA warehouse and weren’t reimbursed nor found. It does that by creating a report of the inventory that was lost and/or damaged that you send to the seller support via a ticket.
This is a very helpful feature since it notifies you about every change made in your store. Some of the alerts included are:
- Stock changes
- Negative merchant feedback
- Buy box lost
- Listing changes (listing name, image, product category, number of sellers, etc.)
- New sellers added
- FBA fee
- Product dimensions
- ASIN changes, etc.
The next tool you can see on your left is the Cashflow tool. This feature provides you with data on your cash flow. It includes data on payouts, investments, expenses, purchasing of goods, dividends, difference, and cash on hand. You can view this data by the last 3 months and 12 months by payout or by month. Optionally, you can set a custom range.
In addition, you can manage your cash flow by clicking the Add button and adding additional investments (costs) into your business, such as VAT. Upon adding the additional costs, the tool automatically calculates the expenses and payments.
With this tool, you not only get insight into your profit and expenses but also learn about the amount of available cash. This helps you plan your costs and manage your business wisely.
Stock helps you manage your inventory. Accessing it allows you to monitor your stock, notifies you when you need to refill your inventory, and tells you when a new order is due. To make sure you keep track of your inventory and get notified, you just need to enter the production and shipping time per each product. Then, the app calculates your selling speed per product based on your sales in the last 3, 7, and 3 days and automatically notify you when you need to restock your warehouse or order from your supplier(s).
We’d say, it’s one of the most important features (sections) of Sellerboard because here you can manage your products’ costs. To do that, you need to fill in the COGs (Cost of Goods), choose the Cost Type between Constan and By Period/Batch/Marketplace, add the FBM shipping cost, and add the value of unsellable returns.
In this section, you need to consider the difference between Cost Types. Namely, when using Constant, your COGs are applied to all orders at any date of order. On the other hand, when using By Period/Batch/Marketplace, you can enter different product costs for a period of time, batch, and marketplace you sell your products.
This feature is all about your costs outside Amazon, such as office rent, photo shooting, employees, software, and any other cost that’s not shown on the MWS’s interface. While the one-time expenses have to be added each time they occur to be considered, the recurring ones (monthly expenses) are automatically considered once added.
This feature, as its name suggests, allows you to export and download all data in the form of a report in a spreadsheet format. You can download data from your dashboard, orders, sales, and repeat customers. You can also choose the period and select the format of your report between Excel and .CSV.
Sellerboard PPC Automation
Sellerboard PPC automation refers to the PPC dashboard feature found in the left menu when you open the app. We’ll dedicate a special section to it in this post since it’s more than impressive. However, before getting into this feature, we have to mention that it’s still in beta mode.
Its importance lies in its “ability” to automate the seller’s PPC task. Namely, the PPC dashboard shows you the profitability of your ads in the last 30 days, 3 months, 12 months, or a custom range. Plus, you can filter the data by campaigns, products, and marketplaces.
In addition, it calculates break-even ACOS and recommends the amount you should spend on bids. In this way, it helps you optimize your PPC campaigns. Moreover, it automatizes your bids by automatically customizing them based on your ACOS targets and profitability.
In terms of the price, there are 4 pricing plans with prices starting at:
- Standard – $15/month paid annually
- Professional – $23/month paid annually
- Business – $31/month paid annually
- Enterprise – $63 paid annually
Apart from paying annually, you can also pay monthly and half-yearly. However, these two options are a bit more expensive with several dollars more per month.
Yes, there is a one month free trial period that allows you to try and see if Sellerboard is the right analytics tool for your business.
As you can see, Sellerboard comes with many amazing features, especially the PPC dashboard. However, if you don’t find it as the right analytics program for your business, you can use some of its alternatives.
Sellerboard vs Inventory Lab
Inventory Lab isn’t a typical app with features like most apps of its kind. Unlike Sellerboard, it’s comprised of a number of apps working together to deliver great results, including:
- Scoutify Sourcing App – This app basically works as a product research tool. It helps you decide if a product is worth investing in or not. Moreover, it shows you the sales rank, ROI, expected profit, ASIN’s Keepa graph, competitors’ costs, and much more. When combined with Inventory Lab, you get an impressive sourcing app and posting administration at a low price. Plus, it helps you solve two issues at once.
- Stock Lab Accounting – A bunch of impressive accounting tools to help you organize your funds. After all, you need to keep track of your profit and not fall into the trap that Amazon distributions are a sign of making money. And, this app does that exactly – it helps you keep track of your accounting.
When it comes to its features, it includes reports of your profit, loss, and sales taxes. Also, it screens your costs, inbound delivery, repayments profit, quantifiable profit, and much more. In addition, it allows you to monitor your provision costs and mileage.
There’s also an analysis feature, which shows you a provider’s productivity. And, let’s not forget that the Stock Lab can be joined with the BQool Repricer Service, which allows you to manage all your purchase costs from your Inventory Lab dashboard.
In terms of the price, Inventory Lab is more expensive than with a price starting at $40/month. There’s also a 30-day free trial period which you can activate without using a credit card.
Sellerboard vs Fetcher
Fetcher is a software dedicated exclusively to Amazon sellers. It helps them manage their data, referring to their accounting and finances. It provides a simple insight into the financial analytics of a seller thus supporting their business and its growth.
If we compare this software to Sellerboard, we can say that they are somewhat similar. They share some of their features, such as the dashboard, trends, and profit and sales view. However, they also differ in some features, which are unique to them.
Just like Sellerboard has the PPC dashboard and Autoresponder, Fetcher has the Hidden Cost Finder. It’s impressive because it finds and identifies all hidden costs and losses. And, these two things can either break your business or help you scale it.
In terms of its price, it’s more or less the same as Sellerboard as it starts at $19/month. And, it offers a 31-day free trial period.
Sellerboard Discount Code
Currently no discount available for Sellerboard