Helium 10 vs Viral Launch

Every Amazon seller wants to find the most profitable products on the market. They not only bring the most profit but also are among the most commonly bought products in the specific niche. However, finding the right ones for your Amazon store is not always easy and takes time. And, while many product research tools promise to do that for you, not all of them stand up to their promises.

Fortunately, some of them work their magic and find winning products. Two of them are Viral Launch and Helium 10, which we are going to look at and compare in this post. So, let’s see which one is better!

Viral Launch vs Helium 10: Basics

Viral Launch and Helium 10 are both product research tools. Using their algorithm, they look at all products within your niche sold on Amazon and find the ones that are most sold and bring the most profit.

They both come with several different features (tools) that can help you find the best products for your Amazon store. And, while they do have some similarities and may look the same at first glance, they are quite different if you look deeper and compare their features.

Here, we compare them in three aspects: product research, keyword research, and listing optimization. We look at each aspect separately, including the tools each one offers.

Viral Launch vs Helium 10: Key Features

Before diving into the actual comparison, we’ll briefly look at their key features.

Viral Launch Features

Viral Launch comes packed with a variety of features for different purposes, including:

  • Product Discovery – Allows you to find winning products by searching through its database of millions of products sold on Amazon.
  • Market Intelligence – It’s probably the best tool Viral Launch is known for. It provides you with accurate sales estimates, historical data (sales, trends, price), calculated cost and profit, and validation per each product you find.
  • Keyword Research – Helps you find the best, highly relevant – low competitive, keywords for your products based on extended research of the Amazon marketplace, the competitors, and historical data.
  • Product Launches – A service that allows you to easily create a product launch (discounted promotional giveaway) and drive external traffic to your product listing and increase brand awareness, thus increasing your sales.
  • Seller Tools – Here you will find three tools:
      • Listing Builder – helps you build a product listing that includes the most important keywords for your product.
      • Keyword Manager – allows you to track all keyword analytics from one dashboard.
      • Listing Analyzer – allows you to discover important listing improvements to optimize your product listing(s).

Helium 10 Features

Helium 10 comes with a plethora of impressive tools, the main ones of which are:

  • Product Research – this feature comes with 3 tools:
    • Black Box – Allows you to find the right products to sell in your store.
    • Trendster – Gives you an overview of your products’ season demand as well as unforeseen trends.
    • Xray – Validates products and provides you with in-depth data of revenue estimates, sales trends, price, and much more.
  • Keyword Research – this feature comprises of the following tools:
    • Cerebro – Helps you find the best highly relevant keywords for your products(s).
    • Magnet² – Allows you to find highly relevant and high-volume keywords for your product(s).
    • Misspellinator – Check for misspelled keywords.
  • Listing Optimization:
    • Frankenstein – Helps you turn a lot of relevant keywords into one easy-to-manage group of keywords to optimize your product listings.
    • Scribbles – Optimizes the keywords in your listing.
    • Index Checker – Indexes the keywords your products are shown for.

It’s important to mention that there are many other tools in Helium 10, referring to those for Analytics, Marketing, and Operations. You can find the full list of tools on their official website.

Viral Launch vs Helium 10: Features Comparison

Now that we’ve briefly looked at the features of both product research tools, we move on to comparing them. Although both of them come with a plethora of features, we’ll compare only three of them, as already mentioned, because those are the most important ones for Amazon sellers. Let’s get started!

Product Research

Viral Launch

This tool comes with a so-called Product Discovery tool that allows you to easily find products to sell in your store. To use it, you need to enter some keywords, e.g. cell-phone case and the tool will show you all Amazon products that rank for that keyword. You can also narrow the search results by using the numerous filters given, including categories, average monthly sales, average price, keyword, etc.

What we like about this tool is that it’s exact, just like it promises to be. Plus, it has a customizable dashboard, which allows you to choose which data will be displayed. Also, thanks to its Chrome Extension, Viral Launch allows you to do the product research directly on Amazon, which we find extremely convenient and time-saving.

Helium 10

Unlike Viral Launch, which comes with only one product research tool, Helium 10 comes with a few of them: Black Box, Xray, and Calculator.

Black Box

It’s an amazing product research tool that comes packed with plenty of features. You can search products by products, keywords, competitors, niche, and product targeting. Out of these, searching by products and keywords is most common. When you access this tool, you can notice that there are a plethora of filters that help you find the product that fits your requirements. This will not only help you find the right product(s) to sell on your Amazon store but will also save you lots of time.

Using this tool is super easy as all you have to do is choose a category and set up the filters. Black Box will search through the hundreds of thousands of Amazon products and will show you a list of all the products that match your criteria in seconds.

Helium 10 Chrome Extension


Helium 10 Chrome Extension is a hassle-free way to explore products while browsing through Amazon and learning more about each one. Xray is one of the tools integrated into the extension which shows you a more detailed view of the products as you look through Amazon looking for potential ones.

Profitability Calculator

With this tool, you can easily calculate everything there is about any Amazon product. The calculation includes parameters like product weight, manufacturing costs, freight charges, Amazon fees, etc. In that way, it allows you to easily calculate if a product is worth selling or not.


The last product research tool of Helium 10 shows you the trends products have. Thus, it allows you to estimate whether a certain product will bring you steady sales all year round or if it’s sold only seasonally. Moreover, it shows you trends you aren’t aware of so that you can get prepared and make the most of them.


Having compared both of these tools in their capacity for product research, we can conclude that although they are both great and do what they promise, Helium 10 beats Viral Launch. It’s mostly because of the multiple tools it has, especially the ones in the extension. They allow you to easily find products within seconds and find out everything there is about them.

Keyword Research

Viral Launch

Keyword Research shows you all relevant keywords for your product listing analyzing all relevant products on Amazon. It can even find some keywords your competitors lack, thus giving you an advantage over them. Most importantly, this tool shows you the keywords that are most relevant but low competitive, so that your products can be easily found by those keywords. And, you can rest assured that you always have the relative keywords because this tool uses data directly from Amazon and is updated several times per week.

There is also one Seller Tool, the Keyword Manager which allows you to track all keywords analytics from one dashboard.

What makes the Viral Launch keyword research feature impressive is the new ARCS algorithm. This algorithm check and evaluates up to 10,000 keywords across 500,000 products to find the most relevant keywords per ASIN.

Helium 10

Unlike Viral Launch, Helium 10 comes with a few keyword research tools, including Cerebro, Magnet², and Misspellinator.


This tool allows you to search for keywords based on reverse product ASINs. In this way, it allows you to find the relevant keywords for your product(s) as well as the keyword your competitors rank for.

To use it, you just need to write the product ASIN and hit the Get Keywords button. In the table below, you will get all data related to that ASIN. Apart from the keywords, you will also get data about search volume, search volume trend, competing products, organic rank, and several others.

What’s great about this tool is that you can insert the list of keywords it generates into Frankenstein. This combo will provide you with a list of only the keywords that are relevant to your products.


This keyword research tool is very much similar to Cerebro as it also finds the right keywords for your products. However, instead of adding products’ ASINs, here you add keywords (up to 200) and get a list of highly relevant and high-volume keywords for your product(s). Apart from the keywords, there is other data in the table, such as search volume, search volume trends, competing products, and others.


The last keyword research tool of Helium 10 ensures you write all your keywords properly. While this may not sound very important, it is because if you misspell a keyword, your product(s) won’t rank for the one you think you have written. And, misspelling, believe it or not, is very common on Amazon; you can check it for yourself.


Comparing this feature for both tools, we can say Helium 10 again outruns Viral Launch. This is because it has three tools and the fact that you can combine Cerebro with Frankenstein to reduce the manual work of keyword research to a minimum and automatically create a list of almost all essential keywords competitors use and rank for.

Listing Optimization

Viral Launch

Viral Launch comes with two listing optimization tools: Listing Builder and Listing Analyzer. While the Listing Builder allows you to create a list of all relevant keywords for your products, the Listing Analyzer analyzes all existing keywords and provides you with ways to improve your listings. They help you optimize your product listing(s) by using the right keywords. In this way, they not only ensure you use the right words but also ensure you create Amazon SEO product listings.

Helium 10

Helium 10 offers three tools for optimizing your product listings: Frankenstein, Scribbles, and Index Checker.


This tool allows you to identify the keywords that are most relevant for your product and remove the ones that repeat or aren’t relevant. In that way, it allows you to create a clean and easy-to-manage list of the best keywords per each product listing. Since it works along with Cerebro, you can rest assured that you’ll have all the keywords you will need for your listings in one place and well-ordered.


Once you have all relevant keywords, you can add them to Scribbles to create a nice, good-looking, and optimized product listing.

Index Checker

To make sure your listings are optimized, you also need to use the Index Checker tool as it checks if your listings contain all relevant keywords. It also checks for which keywords your product(s) is listed on Amazon as well as if there are any wrong keywords included since they can harm your products’ rank.

In addition, it allows you to use the ASIN of a product of a competitor’s product to check for which keywords your competitors rank. Then, you can see if you miss any of them and add them to your keyword listing.


After comparing the Listing Optimization tools of both product research tools, we can say that they are very similar. It’s because they both offer tools that work towards optimizing your product listings. However, due to the powerful combo of Cerebro and Frankenstein, Scribbles, and the impressive Index Checker, we have to say that Helium wins Viral Launch here as well.

Viral Launch vs Helium 10: Pricing

Viral Launch Pricing

Viral Launch comes with 3 pricing plans:

  • Essentials – $69/month
  • Pro – $99/month
  • Brand Builder – $199/month

You can also choose an annual subscription with which you get 2 months free.

Free Trial???

Yes, there is a free trial period of 14 days. You can easily sign up for it without a credit card.

Helium 10 Pricing

Helium 10 comes with 4 pricing plans and one enterprise plan:

  • Starter – $37/month
  • Platinum – $97/month
  • Diamond – $197/month
  • Elite – $397/month
  • Enterprise – contact sales for information

You can also choose an annual subscription with which you get 3 months free.

Free Trial???

There is a free account, but with limited features. For example, you can use Black Box 20 times, Xray 50 times, Trendster 30 days, Cerebro and Magnet² twice a day, Frankenstein and Scribbles 30 days, and Index Checker 6 times.


According to our comparison, it seems that Helium wins over Viral Launch in every aspect, feature, and tool. It even beats it in the pricing as it offers more pricing plans with a lower price per each plan.

However, this doesn’t mean you must choose Helium 10 as your product research tool. On the contrary, we have compared and analyzed both tools to give you a better insight into their features and help you decide which one’s the right for you.

  1. So, take a good look at them and analyze… Which one will you choose?

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About the Author: Garlic Press Seller

1 Comment

  1. Hello, I have really been enjoying the content on your website. Unfortunately, the private label product research ebook that requires me to enter my email has not been sent to me. Do you think you could send it to me? Thanks!

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