I am sure many people have followed my case study this summer, where I show step by step how I launch a new product on Amazon. I figured it would be nice to update you on how this product performed in Q4. The product is priced at $19,99 and can be given as a Christmas gift (although it’s not a toy).

This product was successfully launched in July. Since then, I have spent a little bit more time on it to improve the photos and PPC. But other than that, the product has been performing pretty steadily. It still ranks on page 1 for most main keywords but not in the top 3.

Preparing for Q4: Christmas Shopping Season

Like all my products, I prepared this one for the busy Q4 season. I knew from last year that sales in November and December would double or even triple, so I made sure I had enough stock.

I also added some nice Christmas details to the product photo’s to get people into the Christmas spirit! I also set my PPC max budget at $50 as I was comfortable spending that much as I knew I had optimized my PPC campaign.

The Results

Let’s dive into the juicy bit: How much profit did I make with this product during Christmas?

Sales November & December

There you go. These are the results for the case study product for the Christmas season! In total, I have sold 1542 units resulting in $32,797 gross sales.  With a nice 31% margin this resulted in a total profit of $10,222, in just 2 months!

The peak for this product was on the 12th of December. I should have 58 units, which resulted in a $494 profit for that day!

Not bad!

This is mostly because people just go shopping like crazy during the Christmas season, especially if your product is priced between $15 and $50, which is a nice gift price range. You can see this when I look at my conversions on all my total sales in December. They pretty much doubled from 17% at the end of November to 35% in December!