How to Find Long Tail Keyword for your Amazon Listing

The most important element of Amazon product listings is the keywords. They help rank your listing higher on Amazon search results and drive more traffic to your products.

These more specific keywords are known as long-tail keywords, and in this article, we explore their importance and how to use them properly. More importantly, we look at the best methods you can use to find long-tail keywords for your Amazon listing.

What Are Long-Tail Keywords?

Long-tail keywords are a group of several words, usually 3-5 words, which provide a more specific (detailed) description of your product. Potential buyers use long-tail keywords when they want to find exactly what they are looking for.

For instance, if a user wants to find an ergonomic office chair with inbuilt foot support, they won’t use a short-tail keyword like “office chair” but a long-tail one like “ergonomic office chair with footrest”. Why? Because it will help them narrow the choice of products, thus allowing them to find exactly what they’ve been looking for.

Users usually use long-tail keywords when they have decided to buy a product and want to see the products for sale on Amazon. They also use them when using voice search for searching a product.

Although long-tail keywords were considered counter-intuitive and going against SEO, they’ve become very popular recently because users use them more than short-tail keywords. Also, they are very beneficial for sellers to rank higher on Amazon search results.

Why Are Long-Tail Keywords Important?

Long-tail keywords are more specific and more descriptive than short-tail keywords. Due to being longer and requiring more research to come up with the right word combination, they have a low cost-per-click and less competition. Additionally, they have a high buying intent because they are mostly used by users close to buying an item. As such, they will help you rank higher on Amazon search results, thus driving more traffic and boosting your sales.

Due to having a lower search volume, long-term keywords draw less traffic. But don’t be scared by that because even though you have fewer visitors than you’d have if using short-tail keywords, the percentage of people who buy your product will be greater.

Why Should You Use Long-Tail Keywords in Your Amazon Listing?

In short, it’s because long-tail keywords help you rank higher and increase conversion.

Using more specific keywords gives you a great advantage over sellers who solely rely on short-tail, generic keywords because they have lower search volume and less competition. Hence, it will be easier for you to rank higher on Amazon search results.

Another reason for using long-tail keywords is that they bring more conversions. It’s because users who search for a specific item really want to buy it; they aren’t just looking around. Therefore, users who come to your product listing may actually buy it. Maybe not all of them, but many of them will.

Lastly, low-competitive keywords equals lower costs. Namely, when you use long-tail keywords, the cost-per-click is lower because there’s less competition.

However, the trick is to find the best long-tail keywords for your Amazon listing. They must fit the product and your niche. In the following section, we dive into the keyword research world exploring the methods for finding long-tail keywords.

How to Find Long-Tail Keywords for Your Amazon Listing?

While there may be other ways to find long-tail keywords for your Amazon listing, my experience has shown me that there are only two reliable methods to do it.

Method 1: Using the Amazon Search Bar Suggestions

This is a simple method for finding long-tail keywords you can add to your Amazon listing. To do this type of keyword research, simply enter your main keyword in the Amazon search bar. Once done, hit the Space button, and you’ll notice keyword suggestions with more words. You also see many related keywords, which you should include in your Amazon listing.

If you want to get even more keywords, add letter by letter after your keyword. For example, we’ve added the letter “c,” and Amazon has auto-suggested all long-tail keywords starting with that letter.

When we typed one of the suggestions and hit the Space button, new keyword suggestions with even more words appeared. They aren’t used as much as the long-tail keywords we found previously, but you can use them in your product description.

We did a small experiment and followed one of the suggested keywords to see what we would come up with.

If you want to extend your keyword search to all related long-tail keywords, repeat the steps mentioned with every letter and see how it goes.

Where Should You Add Long-Tail Keywords?

Once you’ve found the long-tail keywords you want to use in your Amazon listing, it’s time to add them. But where exactly should you add them?

It’s best to add long-tail keywords in three sections of your product listing:

  • Product Title
  • Product Description
  • Product image filenames

This will help you optimize your Amazon listing and rank higher on Amazon search results.

You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *