I’m Dan! And this is how get reviews on Amazon!
Getting reviews on Amazon can be one of the toughest challenges for sellers, especially with many traditional methods now prohibited by Amazon’s Terms of Service. Recently, I discovered a new approach that’s been incredibly effective!
They help me use Giveaways to get more Reviews without breaking the TOS
Step 1: Create an Enticing Giveaway
To start, we need to attract our customers with a compelling giveaway.
What can I give away?
- Physical products, like an SD-card when you are selling cameras.
- E-book with best recipes if you have a cooking-related product.
- Lifetime warranty.
- Discount voucher for future purchases.
The key is to offer something of value that will motivate customers to engage with your product further. The higher the value, the better the review rate!
Step 2: Add a Product Insert
The giveaway is presented through a product insert—a small card included with your product. This insert informs customers about their chance to claim a free gift and provides instructions to scan a QR code to participate.
Step 3: Customers Scans the QR Code
Who doesn’t love a free gift? When customers scan the QR code, they’re directed to a page where they can answer a few questions to claim their prize. This step ensures that only genuine buyers are participating.
Step 4: Collect Reviews
As part of the process, customers are asked to provide their order ID to confirm their purchase.
Additionally, they’re prompted to leave a review. The funnel is designed to gently encourage customers to share their feedback, boosting the number of reviews you receive.
Does it work?
Absolutely! I’ve seen a significant increase in my review count since using this method. Previously, I relied on traditional methods like sending review requests via email, but the response rate was much lower.
Why is this method so great?
Well, because you can’t give away a product in exchange for a review.
However, it’s completely within the TOS to use a giveaway without any conditions to get customers into our funnel. Inside the funnel, we can then use our clever design to convert them into leaving a review voluntarily.
So we are staying within the Amazon rules, while being as effective as possible with getting our review.
Build Your Email List Too!
Not only will this method supercharge your reviews, this method also helps you build a valuable email list. This is gold for your marketing—use the list to keep people in the loop about new products or sales.
As you can see from the results above, I did not only collect a review from this customer. But also his name, e-mail & phone number!
Is this method Allowed on Amazon?
Yes, it is within the boundaries of the Amazon TOS. Let’s quickly go over what is allowed & what isn’t.
1. Posting Reviews for Own Products:
This method does not involve posting reviews ourselves, so this policy is not relevant.
2. Offering Financial Rewards for Reviews:
Amazon prohibits offering compensation for reviews. This method offers a giveaway with no strings attached. Customers can claim their prize and leave a review voluntarily, ensuring compliance with Amazon’s guidelines.
3. Offering Refunds or Reimbursements for Reviews:
We don’t offer refunds or reimbursements in exchange for reviews. The giveaway is provided regardless of whether a review is left, keeping our approach within Amazon’s rules.
4. Free or Discounted Products Tied to Reviews:
Our method does not tie the giveaway to review submissions. We aim to increase natural review rates without linking reviews directly to the giveaway.
What tools are you using to do this? It looks like you have some sort of software you’re using.
I see that you ask for the order number but how do you get the review to connect with the product listing on amazon?
Hi! How did you set it up for them to enter their order # and be prompted to leave a review. I have this work flow in place, minus that.
This is not within the TOS and can get your listing taken down, reviews removed, and inventory destroyed. Source – we did the same exact thing. As much as you think you’re not providing a financial reward for a free product giveaway, amazon views it as such as they believe the customer would feel extra pressure to deliver a positive review in this case. Tread carefully.
While I agree in principle that this is contrary to TOS, on a very practical level, how is this going to get on Amazon’s radar? I mean, the odds of one customer who is outraged enough that there was a bookmark with QR code for a review request in their package (!) AND knows this is against Amazon,com policy AND takes the time to report you to Amazon? Slim to none. I would actually just say none.
Do you have an example of the actual sign up form and process?
What a dumb blog post. What platform are you using? How does this actually post on Amazon?
Just so you know, this is completely AGAINST Amazon’s review guidelines. This article is false information.
You are not allowed to provide customers with any link to an external website. You may only provide them with a direct URL to review the product. If the customer needs to get in touch with the seller, then they must ONLY use the buyer-seller messaging communication through Amazon.