I’m Dan—and here’s how I get reviews on Amazon (without breaking the rules).

Getting reviews on Amazon can be one of the toughest challenges for sellers—especially now that a lot of the old-school tactics are banned by Amazon’s Terms of Service. But I’ve found a method that works, and you can set it up so that it’s 100% TOS-compliant.

It’s all about using giveaways—and I use a tool called GetReviews.ai to automate the whole process.

Step 1: Create an Enticing Giveaway

You need to hook your customer with something valuable—this is what gets them into your funnel.

What can you offer?

• A small physical gift (e.g., an SD card if you’re selling cameras)
• An eBook (e.g., recipes for a cooking-related product)
• A lifetime warranty
• A discount voucher for a future purchase
• An e-gift card

Basically, anything that makes the customer go: “Nice, I’ll take that!”

The more value you provide, the more likely they’ll follow through with the survey.

Step 2: Add a Product Insert

This is where GetReviews.ai comes in.

They help you design insert cards with a QR code. Pop this card into your packaging. It invites customers to scan and claim their free gift—no strings attached.

You don’t have to use GetReviews tool to design the package insert, you can also design one on Canva. If you are already using an insert card and placed a dynamic QR code, you can simply change the URL of the QR code to your GetReviews survey page.

Important: Package inserts are allowed on Amazon. However, keep in mind these rules and guidelines when designing the inserts

• Don’t ask for only positive reviews or 5-star reviews.
• Don’t filter people into different flows based on their satisfaction—for example, suggesting that if they’re happy with their purchase, they should leave a review, and if not, they should email you.
• Don’t say “leave a review to get a gift”—use something neutral like “scan to share your experience.” It’s also recommended to state on the insert that a review is not required.
• Don’t even include an icon of five stars or a smiley face, as this implies the customer should leave a positive review.

Step 3: Funnel via QR Code

When the customer scans the QR code, they land on a survey page (built using GetReviews.ai). You collect their order ID to confirm the purchase. This is important – GetReviews ensures that only verified customers, so only customers who actually purchased your product can redeem a giveaway and optionally leave a review. They aren’t a gimmicky platform that will artificially generate reviews for you.

And right there in the flow, you softly prompt them to leave a review. It’s not forced—it’s just good UX that guides them toward it.

Step 4: Give Your Customers a Choice to Leave a Review

In the survey flow, your customers can optionally leave a review. It’s not forced, and this is how you can stay compliant with Amazon TOS. You are not making it mandatory for your customer to leave you a review in exchange for anything. It’s 100% optional – so if the customer wants to leave you a review, they can.

In order for the giveaway to be sent, the customer will be required to input their e-mail, name, and optionally their phone number. There is also a box that customers can enable to opt in to your mailing list

That’s gold for future product launches, promos, and remarketing.

Why I Picked GetReviews.ai

I tried doing all of this manually before—designing my own cards, building forms, hacking together flows—but GetReviews.ai makes it dead simple.

• It works with Amazon, Shopify, Walmart, TikTok Shop, etc.
• It guides buyers to optionally leave you a review.
• You can reward users with promo codes or digital gifts—still 100% TOS-friendly
• Real, verified buyers only = real reviews = more trust = better performance
• You get stats, feedback, and can optimize over time

Use code: GPS15 to get 15% Discount!

Common FAQ: Is This Allowed?

Yep. As long as you’re not doing shady stuff, it’s totally within Amazon’s rules.

Let’s clear up the biggest misconceptions:

❌ You can’t bribe for reviews
✅ But you can offer a free gift with no conditions and make it mandatory for the customer to leave you feedback. You can’t offer your customers a gift in exchange for a review.

Here’s a screenshot of a conversation with the Amazon support team, confirming that package inserts are allowed and giveaways can be offered too.

❌ You can’t tell people to only leave a positive or a 5-star review
✅ But you can ask them to share their honest experience, and that might end up being a 1-star or a 5-star review.

❌ You can’t redirect unsatisfied customers away from Amazon reviews
✅ Just treat everyone the same—neutral flow. With the GetReviews survey flow, all your customers will receive the same giveaway. Not just people who leave a you a positive or 5-star review.

✅ Package inserts ARE allowed
Just don’t overpromise or manipulate the customer. Keep it simple.

Final Thoughts

This method helped me 2x my review count compared to just using Amazon’s “Request a Review” button. And with GetReviews.ai, it’s super streamlined.

You get more reviews. You stay within TOS. You build your email list.

It’s a win-win-win.