Key Takeaways
- Helium 10’s Heat Maps provide visual insights into where your products are selling and where inventory is stored across the U.S.
- The Inventory Heat Map shows the geographic distribution of your stock and helps with inventory management.
- The Sales Heat Map highlights high-demand regions, allowing you to target marketing efforts more effectively.
- Helium 10’s Heat Maps are available only with the Platinum and Diamond plans.
- These Heat Maps fill a gap in the Amazon Seller Dashboard by providing detailed, region-specific data for better decision-making.
Helium 10’s Heat Maps visually show where your products are selling across the U.S. and where your inventory is stored in Amazon’s FBA warehouses. The Sales Heat Map highlights which regions are driving the most sales, while the Inventory Heat Map helps you track stock across different locations. With these insights, you can optimize stock distribution, improve delivery times, and target key markets more effectively.
Inventory Heat Map
The Inventory Heat Map helps you track exactly where your products are stored in Amazon’s FBA warehouses across the U.S.
Each state with your inventory is marked with a circle, and the size of the circle indicates the volume of stock. This allows you to see how well-distributed your products are geographically.
Sales Heat Map
The Sales Heat Map shows where your products are selling the most across the U.S. It breaks down sales by city, county, or state, helping you identify regions where demand is highest.
You can also filter the data by date range, giving you insights into sales trends over time. With this information, you can better target your marketing efforts and ensure your inventory is stocked in areas with the highest sales potential.
How to Use Helium 10 Heat Map?
Accessing Helium 10’s Heat Maps is straightforward but requires a paid subscription to the Profits tool, which is included in both the Platinum and Diamond plans. Here’s how to get started:
- Subscribe to Helium 10’s Profits Tool: The Heat Map feature is available under Helium 10’s Platinum ($79/month) and Diamond ($229/month) plans.
- Connect Your Amazon Account: Once subscribed, you’ll need to connect your Amazon FBA account to allow Helium 10 to pull your sales and inventory data.
- Explore Your Data: After syncing, you’ll be able to view detailed Sales and Inventory Heat Maps that offer actionable insights to improve your operation
Pros & Cons of Helium 10 Heat Maps
Pros
- Regional Targeting: Helps you identify areas with high demand, so you can focus your marketing efforts and stock placement in those regions.
- Improves Efficiency: By knowing where your inventory is and optimizing stock distribution, you can reduce delivery times and avoid stock shortages.
- Visual Insight: The heat map provides a visual representation of your sales and inventory, making complex data easier to digest.
- Geographical Focus: Helps you focus on areas where your products are performing well and optimize for faster delivery times.
Cons
- Limited Availability: Only available with the higher-tier Platinum and Diamond plans, making it less accessible for new or small sellers.
- No Product-Specific Insights: Focuses on geography rather than deeper insights into specific products, customer feedback, or listing performance.
My Thoughts on Helium 10 Heat Maps
Helium 10’s Heat Maps fill a crucial gap that the Amazon Seller Dashboard doesn’t fully address—giving you a clear, visual representation of where your sales are happening and where your inventory is stored.
While Amazon provides basic data, it lacks the detailed geographical breakdown that Helium 10 offers. This added layer of insight helps you make smarter decisions about stock distribution and regional marketing.
For sellers looking to optimize their logistics and focus their efforts on high-performing areas, Helium 10’s Heat Maps are a game-changer.
