Main Differences
- Pricing: Helium 10 is more affordable for monthly subscriptions and includes a free membership option.
- Feature Access: In its basic plan, Helium 10 grants access to all features, while Zonguru restricts users to essential tools.
- PPC Management: Helium 10 includes PPC management tools; Zonguru lacks this feature.
- Business Operations: Helium 10 provides additional tools for managing refunds and tracking sales and inventory.
- Keyword Research: Helium 10 offers an extra keyword tool for more comprehensive keyword exploration.
Comparison Table
This simplified table gives a quick overview of how each tool performs in various categories.
Feature | Helium 10 | ZonGuru |
---|---|---|
Price | $29 per month | $29 per month |
Discount | ✅ 20% Discount Here | ✅ 20% Discount Here |
Free Trial | ✅7-Day Free Trial | ✅7-Day Free Trial |
Product Research | ✅ | ✅ |
Keyword Research | ✅ | ✅ |
Listing Builder | ✅ | ✅ |
PPC | ✅ | ❌ |
Business Operations | ✅ | 🟡 |
1). Product Research
- Both offer similar features: Chrome extension and product database.
- Helium 10 is more accurate in sales estimates.
Both Helium 10 and Zonguru offer essential product research tools, including a Chrome extension and a product database. These features allow sellers to search for products and evaluate potential opportunities with filtering options based on revenue, sales, and reviews.

Accuracy
When it comes to product research, accuracy is critical. The tools rely heavily on accurate sales estimates to identify profitable niches. Helium 10 is more accurate in its sales predictions, which makes it the better choice for sellers looking to find the most reliable product opportunities on Amazon.
Winner: Helium 10
2). Keyword Research
- Both tools offer a reverse ASIN keyword tool that shows the potential keywords a competitor is using.
- Helium 10 offers an additional keyword planner with more detailed insights.
Both Helium 10 and Zonguru provide a reverse ASIN keyword tool, allowing you to click on a competitor’s product and see which keywords they are potentially targeting. This feature helps sellers find effective keywords by analyzing competitor listings.

However, Helium 10 takes keyword research further with its Magnet tool. Magnet taps into the largest database of actionable search terms for both Amazon and Walmart marketplaces, providing keyword suggestions in seconds. It also highlights commonly searched non-English phrases and typos that can help boost organic traffic.
https://garlicpressseller.com/product/helium-10/Additionally, Magnet scores keywords using the Magnet IQ score, balancing search volume against competition, offering deeper insights to help sellers refine their strategy.
Winner: Helium 10
3). Listing Builder
- Both tools offer robust listing optimization features.
- Helium 10 and Zonguru provide AI assistance for writing titles and descriptions.
Both Helium 10 and Zonguru offer effective listing builder tools designed to help sellers create attractive product listings that capture attention and drive conversions. Each tool utilizes AI to assist users in crafting compelling titles and descriptions while checking for optimization.

They also highlight any missing elements that could improve the listing’s performance. Given their similar capabilities, it’s a tie in this category.
Winner: Tie
4). PPC Management
- Helium 10 offers integrated PPC management tools.
- Zonguru lacks dedicated PPC management features.
PPC (Pay-Per-Click) advertising is crucial for launching products on Amazon, as it helps drive traffic and visibility in a crowded marketplace. Having a reliable tool to manage PPC campaigns can significantly influence the success of your product launch.
Helium 10 stands out in this area by offering integrated PPC management tools within its platform, allowing sellers to create, manage, and optimize their ad campaigns efficiently.
Unfortunately, Zonguru does not provide any PPC management features.
Winner: Helium 10
5). Business Operations
Both Helium 10 and Zonguru provide sales dashboards that give you a quick overview of your finances, displaying key metrics in an easy-to-read chart format. This allows you to swiftly assess your business performance.

However, Helium 10 goes a step further with its refund manager feature, which helps sellers identify and recover funds from Amazon for lost or damaged inventory. This added functionality can significantly enhance your bottom line and improve overall operational efficiency.
Helium 10 Features Not Offered by Zonguru:
- Refund Manager.
- Inventory & Sales tracking tools ( Heat Maps).
6). Pricing
- Both tools’ basic plans are priced at $29/month when paid yearly.
- Helium 10 is significantly cheaper for monthly payments ($39) compared to Zonguru ($49).
- Zonguru’s basic plan includes only essential tools, while Helium 10 offers access to all features (with limitations).
- Helium 10 also has a free membership option available.
- Both tools offer discount coupons and a 7-day free trial.
Both Helium 10 and Zonguru offer their basic plans at $29 per month when billed annually. However, if you opt for monthly payments, Helium 10 stands out as the more affordable choice at $39 per month, while Zonguru charges $49.

It’s also important to note the differences in what each tool provides in their basic plans. With Zonguru, the basic plan includes only the essential tools needed to get started, such as product and keyword research and a listing builder. Once you’re ready to expand your business, you’ll need to upgrade to access additional business operation tools, rank tracking, and alerts.
In contrast, Helium 10 allows you to access all its features, albeit with some limitations, even in its basic plan. Additionally, Helium 10 offers a free membership option, providing further flexibility for new sellers.
Both tools also offer discount coupons and a 7-day free trial, allowing you to explore their features before committing to a subscription.