If you’re deciding between Helium 10 and Seller AMP, it’s important to know that both tools cater to different types of sellers!

Comparison Table

	Helium 10	SellerAMP
Our Rating	9/10	7/10
Product Research	✅	✅
Keyword Research	✅	❌
Sales Dashboard	✅	❌
PPC	✅	❌
Supplier Database	✅	✅
Chrome Extension	✅	✅
Mobile App	✅	✅
Pricing	$29 per month	$20 per month
Discount	✅20% Discount	❌

Let’s break down the key features of both to determine which tool wins in different categories.

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Product Research

Helium 10 is known for its accurate product research tools. Its Black Box tool allows sellers to filter by dozens of criteria, including estimated revenue, competition, and sales volume, making it easier to uncover winning products. The data is designed to help you find new private label products.

SellerAMP is specifically designed for Retail Arbitrage sellers, making its product research tools incredibly focused on their needs. It provides essential features that help sellers quickly assess whether a product is worth reselling.

Key Features

• Price Charts: Visualize pricing history for better forecasting.
• Profit Calculator: Quickly determine potential profits for each product.
• Buy Box Info: Understand pricing and availability to strategize your sales.
• BSR & Estimated Sales Info: Get insights into product performance and demand.
• Historical Sales Rank: Analyze trends over time to gauge product viability.

Main use: Retail Arbitrage, Online Arbitrage & Wholesale.

Winner: Helium 10

Helium 10 offers far more detailed product research, making it the better choice for the all-round seller.

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Supplier Database

SellerAMP features the Arbitrage Hero Reverse Search Panel, which allows users to quickly identify merchants selling a specific product along with their prices. This capability is invaluable for arbitrage sellers, as it helps confirm that their costs are competitive, reveals who else is selling the product, and may even uncover alternative sourcing options.

In contrast, Helium 10 offers a Supplier Finder specifically for Alibaba, catering to private label sellers who are looking to source products directly from manufacturers.

While both tools serve their respective markets, SellerAMP’s focus on retail arbitrage aligns perfectly with the needs of those sellers.

Winner: Tie

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Keyword Research

Helium 10 excels in keyword research with its tools like Cerebro and Magnet. These features allow you to find high-ranking keywords, discover competitor keywords, and track keyword performance over time. This is essential for optimizing your listings and driving organic traffic to your products.

SellerAMP, doesn’t focus on keyword research. This tool does not offer any features to help you build your listing, as this is not necessary for Retail Arbitrage.

Winner: Helium 10

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Sales Dashboard

Helium 10 has a solid sales dashboard that helps you keep tabs on how your FBA business is performing. You can easily see sales trends, profit margins, and other important metrics to understand your financial situation better.

In contrast, SellerAMP SAS does offer profit calculations, but it doesn’t let you track your overall sales performance, which can limit your insight into your business.

Winner: Helium 10

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PPC

Helium 10 offers great PPC tools to help sellers manage their campaigns effectively. These tools allow users to optimize their ads, track performance, and adjust strategies based on real-time data.

SellerAMP does not include PPC features, as they are not typically necessary for arbitrage sellers.

Winner: Helium 10

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Chrome Extension

Helium 10’s Chrome Extension is packed with features like Xray, which provides instant product research, sales data, and revenue estimates as you browse Amazon. The extension also integrates seamlessly with other Helium 10 tools, allowing for smooth transitions between research, keyword tracking, and profitability calculations right from your browser.

SellerAMP’s Chrome Extension focuses primarily on sales rank trends, price history, and quick profit calculations. It’s perfect for arbitrage sellers who need fast, real-time data on the go, allowing them to enter their own minimum ROI, profit, and BSR to quickly identify promising products.

Winner: Tie

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Pricing

Helium 10’s pricing starts at $29 per month with the Starter plan, offering key tools for product research, keyword analysis, and listing optimization. With discount codes, you can often bring the price even lower. Helium 10 also provides a free version with limited access to some tools, making it a solid option for sellers wanting to test the waters before upgrading.

SellerAMP is even more budget-friendly, starting at $20 per month. It’s designed for sellers who need quick product research and profit calculations without a hefty price tag. SellerAMP also offers a free trial, allowing you to try out its features before committing to a subscription.

Winner: Tie

Both tools offer affordable options depending on what you need. Helium 10 provides more advanced features for a slightly higher price, while Seller AMP is perfect if you’re looking for a more affordable alternative focused on product research and real-time data.

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Conclusion

Both Helium 10 and SellerAMP are excellent tools, but they serve different purposes.

Helium 10 is the best choice if you’re looking for a full suite of tools that cover everything from product research to keyword optimization. Alternatively, you can also go with Jungle Scout which is a great pick if you are doing private label.

SellerAMP is perfect for Retail Arbitrage & Wholesale seller. Those who need fast, actionable data on the go. If you want to know more you can read the full SellerAMP Review.

In the end, the right tool depends on your needs and how you run your Amazon business.

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