This is the classic old battle between 2 titans of the FBA software industry. Both have been around forever. I have used both these tools for years. And today is time to decide which one is best for each use case!
I have made a huge comparison table to see which tool offers more features!
| Feature | Helium 10 | Jungle Scout |
|---|---|---|
| Product Research |  |  |
| Product Database | Yes, with advanced filtering. | Yes, with basic filtering. |
| Chrome Extension |  | |
| Keyword Research | ||
| Keyword Research Tool | | |
| Reverse ASIN Lookup | | |
| Listing Optimization | ||
| Listing Optimization Tool | | |
| Index Checking | |  |
| Competitor Analysis | ||
| Alerts | | |
| Market Analysis Tool | | |
| Supplier Sourcing | ||
| Supplier Database | | |
| Day-to-Day Operations | ||
| Operational Alerts | | |
| Review Management | | |
| Sales Dashboard | | |
As you can see from the comparison table, Helium 10 offers more features.
I will break down the most important aspects below!
1). Product Research
As we all know, product research is the most crucial step in our Amazon FBA journey. So, let’s start by checking which tool can help us with this process.
| Helium 10 | Jungle Scout | |
| Tools | Black Box, Xray | Product Database, Opportunity Finder |
| Ease of use | 5/5 | 4/5 |
| Results | 4,5/5 | 4/5 |
Helium 10 provides various features, like Black Box, which allows users to filter and search for products based on various criteria, including sales volume, competition, and profitability. Its Xray tool—part of the Helium 10 Chrome Extension—offers real-time data on any product page, showing key metrics such as estimated sales, revenue, and reviews.
On the other hand, Jungle Scout is known for its Product Database and Opportunity Finder, which offer kind of the same, but can sometimes be less intuitive. The main problem I had while using Jungle Scout was that I found the results somewhat limited in their product database. I mainly found a lot of products that weren’t for private labels.
Winner: Helium 10
2). Keyword Research
Helium 10 offers advanced keyword research tools like Magnet and Cerebro. Magnet helps you find high-traffic keywords with extensive filters, while Cerebro allows you to perform reverse ASIN lookups to discover the keywords your competitors are ranking for. These tools provide deep insights into keyword performance, helping you craft listings that rank higher and attract more buyers.
Jungle Scout provides Keyword Scout, a solid keyword research tool that helps you find relevant product keywords. While effective, Keyword Scout offers fewer filters and less detailed insights than Helium 10’s suite.
Winner: Helium 10
3). Listing Optimization
Helium 10 excels with its comprehensive listing optimization tools. The Listing Optimization Tool helps you seamlessly integrate high-traffic keywords into your product titles, bullet points, and descriptions, ensuring your listings are fully optimized for Amazon’s search algorithm.
The tool will tell you directly what points you are still missing and what you need to improve on!
Jungle Scout offers Listing Builder, which helps create and optimize your product listings. While practical, it lacks some of the advanced features and insights Helium 10’s tools provide, such as in-depth keyword integration and indexing verification.
Winner: Helium 10
