Main Differences
- Helium 10 offers more advanced tools for keyword research, product launches, and competitor analysis.
- AMZScout is simpler, making it ideal for beginners.
- Helium 10 provides better profitability tracking and inventory management.
- Both platforms have strong product research tools, but Helium 10 is slightly more accurate.
- Overall Winner: Helium 10.
Comparison Table
| Helium 10 | AMZScout | |
| Pricing | $29 per month | $49 per month |
| Discount | ✅ 20% Discount Here | ❌ |
| Free Trial? | ✅ 7-Days | ✅ 10-Days |
| Keyword Research | ✅ | 🟡 |
| Product Research | ✅ | ✅ |
| Product Launch & Optimization | ✅ | 🟡 |
| Profitability & Sales Analytics | ✅ | ❌ |
| Chrome Extensions | ✅ | ✅ |
| Competitor Analysis | ✅ | 🟡 |
Keyword Research
- Helium 10: Strong keyword tools, reverse ASIN lookups.
- AMZScout: Basic keyword research, limited insights.
Helium 10 is known for its powerful keyword research tools. With Magnet, you get a robust keyword finder that provides in-depth data on search volume and competition. Their Cerebro tool allows for reverse ASIN lookups, so you can easily find which keywords your competitors are ranking for.
AMZScout offers basic keyword research tools that do the job, but they don’t quite match Helium 10’s depth. You’ll get keyword suggestions and search volume data, but if you’re looking for more advanced insights or competitor keyword tracking, it falls a bit short.
Winner: Helium 10
With more powerful tools for keyword research and reverse ASIN lookups, Helium 10 is the better choice for sellers who rely heavily on keyword targeting.
Product Research
- Both tools offer a Chrome Extension & a Product Database for product research.
- Helium 10: Highly customizable with more filters & feature.
- AMZScout: Simpler but effective.
When it comes to product research, Helium 10 and AMZScout are fairly evenly matched. Helium 10’s Black Box tool offers detailed filtering options, allowing you to search by revenue, reviews, competition level, and more. It’s a great way to find new products to sell on Amazon!
AMZScout also provides strong product research capabilities. Their Product Database allows you to search for profitable items based on sales, pricing, and demand, and their Pro Extension is a favorite among many sellers for its quick insights. While it’s not as customizable as Helium 10, AMZScout offers solid product research at a more affordable price point.
Winner: Tie
Both platforms provide excellent product research tools, though Helium 10 offers a bit more in terms of customization. However, AMZScout is just as reliable for straightforward product research, especially for users who prefer simplicity.
Product Launch and Listing Optimization
- Helium 10: Full suite for listing optimization and PPC management.
- AMZScout: Basic optimization tools, no PPC management.
Helium 10 gives you everything you need for optimizing your product listings. Tools like Scribbles help you fine-tune your titles, bullet points, and descriptions by ensuring you’re using the right keywords in the right places. Their Frankenstein tool cleans up and organizes large keyword lists, making it easier to optimize your listings. Plus, they offer tools for PPC management, which can be a game-changer for product launches.
AMZScout also helps with listing optimization, but the tools are more basic. You can adjust your listings based on keyword suggestions, but they don’t offer the same level of detail as Helium 10. Also, AMZScout doesn’t have a PPC management tool, so you’ll need a separate tool for that.
Winner: Helium 10
Helium 10’s complete package for product launch and listing optimization, along with PPC tools, makes it the stronger option for sellers focused on maximizing their product visibility.
Profitability & Sales Analytics
- Helium 10: Profitability and inventory management tools included.
- AMZScout: Basic profit calculator, lacks inventory management.
Tracking your profits and sales is crucial, and Helium 10 excels here. Their Profitability Calculator gives you clear estimates of fees, ROI, and profit margins before you even start selling a product. Their Analytics Dashboard keeps you updated on sales, trends, and overall performance, and you can manage inventory with low-stock alerts to ensure you’re always ahead of the curve.
AMZScout offers a Profit Calculator that’s useful for estimating fees and profits, but it’s not as detailed as Helium 10’s suite of tools. AMZScout doesn’t have a dedicated inventory management tool, so if you need that kind of functionality, you’ll have to look elsewhere.
Winner: Helium 10
Helium 10’s analytics and inventory management tools give sellers a more complete view of their business, making it a better option for tracking profitability and managing stock.
Chrome Extensions
- Both platforms offer a Chrome Extension that makes on-the-go product research easier.
- Helium 10: Slightly more accurate estimates, detailed data.
- AMZScout: Faster, simpler interface for quick insights.
Helium 10’s extension gives you real-time data on sales, revenue, and keyword rankings right from Amazon’s product pages. It’s highly detailed and integrates well with the other tools in their suite.
AMZScout’s Pro Extension is also a strong contender, offering sales estimates, revenue data, and quick insights directly from Amazon pages. While it’s not as detailed as Helium 10, it’s faster and provides the essential data you need for product research without being overwhelming.
Winner: AMZScout
AMZScout’s Chrome Extension is faster and more straightforward, making it a better option for sellers who want quick insights without a lot of complexity.
Competitor Analysis
- Helium 10: Comprehensive competitor analysis tools.
- AMZScout: Basic competitor tracking.
If you want to stay ahead of your competition, Helium 10 has you covered. Their Cerebro tool allows you to perform reverse ASIN lookups to see which keywords your competitors are ranking for, and their sales tracking tools help you keep an eye on your competition’s strategies. You can also track price changes, sales volume, and other key data points to get a competitive edge.
AMZScout has basic competitor tracking features, allowing you to monitor sales estimates and pricing changes. It’s useful for keeping an eye on your competitors but lacks the depth and customization of Helium 10’s analysis tools.
Winner: Helium 10
For in-depth competitor analysis, Helium 10 provides a more comprehensive toolkit, giving you better insights into your competitors’ strategies.
Pricing
Helium 10 offers flexible pricing options to cater to different levels of sellers:
- Starter Plan: $29/month – Basic tools for product research and keyword tracking.
- Platinum Plan: $99/month – Adds advanced tools like inventory management, multi-user access, and analytics.
- Diamond Plan: $199/month – Includes all premium features such as detailed analytics and automation.
- Free Plan: Limited access to essential tools, great for beginners to explore the platform.
AMZScout has a similar starting price but with different payment options:
- Basic Plan: $29/month – Provides essential tools for product research and tracking.
- Pro Plan: $49/month – Adds more in-depth data and features.
- Lifetime Plan: $499 one-time payment – Access to all features for life.
Winner: Helium 10
Though both start at $29/month, Helium 10’s broader feature set in higher plans makes it a more versatile option, especially for growing businesses.
Final Verdict
In most areas, Helium 10 comes out on top with its more advanced tools for product research, keyword tracking, and profitability analysis. It’s a powerhouse for serious sellers who want to grow and scale their Amazon business.
Winner!
However, AMZScout is no slouch. It might be easier to use in some areas, and wins out when it comes to quick product research with its Chrome Extension. If you’re just starting out or need a tool that’s simpler and lighter on your budget, AMZScout is definitely worth considering.
FAQ
Does Amazon allow Helium 10?
Yes, Amazon allows Helium 10. It's a third-party tool used by many Amazon sellers to improve their product research, optimize listings, and manage their business. It doesn’t violate Amazon’s terms of service, so you can use it without any issues.
Can I use Helium 10 without an Amazon account?
Yes, you can use Helium 10 without an Amazon account to explore features like product research and keyword analysis. However, to fully leverage Helium 10's suite of tools—such as sales tracking and listing optimization—you’ll need to link it to your Amazon account.
