It has been more than 1 month since we finished the How to Launch PL Products on Amazon. When I finished the case study the product had 9 reviews, was ranking on the first page for most of it’s keywords ( but not on rank #1 ), and I was about to increase the price to make a nice little profit!
People have been asking me about the product a couple times, and if the product is still ranking on page #1 or if the rankings have declined. So I figured it is time to write a small update on the case study product!
For those who did not get a chance to read the case study:
Part 1: We discussed the product for the case study, the FBA launch strategy that we will use, we have lowered the price & setup our email follow up campaign.
Part 2: Here we started with our Amazon Product Giveaways & also enrolled for the Amazon Early Reviewer Program.
Part 3: Is where we started seeing the first results! This is also where I started with the PPC campaign.
Part 4: Last part of the case study where I show the final results.
How is the product is doing now?
The product’s review count has increased all the way up to 28 reviews! Most of them are very positive and we have an average review rating of 4.4 stars
I am also 100% sure that most of these reviews come from the follow up campaign I have setup for this product. I get a lot of feedback from customers who reply to these automated emails. Some of the just reply with a short: “Done, left a review”. However, other customers send me complete stories about how they use the product. This is great info for me that I can use to improve or adjust the product in the future.
If you have not setup your automated follow up campaign yet, I highly recommend you check out the email templates I shared here.
Ranking wise not much has changed. The product is still ranking on page #1 for most of it’s keywords. However, there is still a lot of position to be gained as I am not ranking in the top 3 for a lot of keywords. I hope to see the product rise a bit more when it has some more reviews.
Now time for the real juicy info! How much profit did I actually make from this product?
In total I have sold $15,565 worth of this product. This resulted in a total profit of $2,275. As you can see in the graph I actually made a loss in the beginning as I was doing a giveaway and selling the products for barely any profit. Then once I started ranking, I was able to increase the price and turn a profit.
Right now I am still selling the product for a low price of $18, while most competitors are selling for $20. I am happy to take a lower profit margin right now so I can still increase my sales velocity & review count. Once I improve my rankings even more I will increase my price to $20 as well, and turn this into a nice little cash cow.
I consider this very decent product launch. I achieved everything I wanted with this launch and everything went pretty much as expected. The only mistake I made was that I ran out of stock about a month ago. This has definitely cost me some lost sales and decreased my sales velocity.
What to do now?
Some people think that once your product ranks on page #1, you don’t have to do any more work and just watch the passive income flow in. This might be true if you are happy with your current rankings & sales. But I want to improve this product even more! I want to rank this product not only on page #1, but I want to get it in the top 3 results for all the keywords.
Now that I know that this product is a success I have decided to invest in some better product photo’s. When I launched I just had the standard product photo’s on a white background. Which works well enough for most sellers. However, like I said I don’t want to be like most sellers, I want to be the #1 seller for this product. So I have ordered my photographer to do a lifestyle shoot with a model & make some infographics about the product. Since none of my competitors have lifestyle photo’s or an infographic, I hope this will make my product stand out even more.
For me PPC is an ongoing process that I always will be working on. On 1 specific day in the week I will monitor all my PPC campaigns and adjust where necessary. PPC is a very complicated subject, and I won’t go into detail in this post. But if you want to learn more about PPC you should check out my PPC tutorial.
Since I have now validated that his is a good market that I can enter, I am currently in the process of creating 2 separate variations of this product. Luckily I can manufacture these variations with the same supplier as this product. So with my next re-order I will be launching these 2 new products in this exact same market. Of course I hope to copy this success and increase my market share this way.