In the past, we used the Best Seller Rank to check if a product was in demand or not. Since some categories have more products than others, we would then have to check the BSR in an Amazon Sales Rank Chart.

THIS METHOD IS OUTDATED

As you can imagine, this method can only give you a very, very rough idea if the product is in demand or not. Luckily, we have much more advanced tools out on the market right now, that are much more accurate at estimating product demand, FBA tools like: Jungle Scout & Helium 10.

Category	Total products	Top 1%	Top 3%	Top 5%	Top 10%	Top 25%
Appliances	1.356.453	13.564	40.693	67.822	135.645	339.113
Art, Crafts & Sewing	5.984.654	59.846	179.539	299.232	598.465	1.496.164
Automotive	25.657.865	256.578	769.735	1.282.893	2.565.787	6.414.466
Baby Products	11.654.678	116.546	349.640	582.733	1.165.468	2.913.670
Beauty & Personal Care	3.875.845	38.758	116.275	193.792	387.585	968.961
Books	64.657.935	646.579	1.939.738	3.232.896	6.465.794	16.164.484
Cell Phones & Accessories	23.578.657	235.786	707.359	1.178.932	2.357.866	5.894.664
Clothing, Shoe & Jewelry	165.679.367	1.656.793	4.970.381	8.283.968	16.567.937	41.419.842
Electronics	38.657.987	386.579	1.159.739	1.932.899	3.865.799	9.664.497
Grocery & Gourmet Food	1.145.765	11.457	34.372	57.288	114.577	286.441
Health & Household	7.198.765	71.987	215.962	359.938	719.877	1.799.691
Home & Kitchen	89.765.987	897.659	2.692.979	4.488.299	8.976.599	22.441.497
Industrial & Scientific	20.749.738	207.497	622.492	1.037.486	2.074.974	5.187.435
Musical Instruments	768.637	7.686	23.059	38.431	76.864	192.159
Office Products	6.578.375	65.783	197.351	328.918	657.838	1.644.594
Patio, Lawn & Garden	3.976.649	39.766	119.299	198.832	397.665	994.162
Pet Supplies	1.547.652	15.476	46.429	77.382	154.765	386.913
Software	378.736	3.787	11.362	18.936	37.874	94.684
Sports & Outdoors	29.765.933	297.659	892.977	1.488.296	2.976.593	7.441.483
Tools & Home Improvement	17.562.874	175.628	526.886	878.143	1.756.287	4.390.719
Toys & Games	6.321.765	63.217	189.652	316.088	632.177	1.580.441
Video Games	486.874	4.868	14.606	24.343	48.687	121.719

Amazon Sales Rank Explained

Every Amazon product is given a Best Sales Rank (BSR). This Sales Rank can be found under Product information on the Amazon listing:

The ranking goes from low-high. #1 being the best selling product in that category. This product has a Best Seller Rank of #143,744 in Office Products. Which means there are 143,743 products that have more sales in this category. When we use this Best Seller Rank with our Amazon Sales Rank chart we can see that this product is ranked the top 1% (65,784 BSR) & top 5% (197,351 BSR).