Jungle Scout vs Helium 10

Right now there is a battle going on between the 2 titans of product research: Helium 10 & Jungle Scout.

Both tools are fighting for the #1 spot as the best product research tool. Both of them have been adding features like crazy & altering their pricing structure to stay competitive. That is why I have decided to do another review and see which one I think is the best.

Jungle Scout vs Helium 10

I will base my decision on the following factors:

  • Sales estimation accuracy
    I feel like this is the core function of any product research tool. How accurate can they estimate sales when I am doing product research?
  • Features
  • Pricing

1). Accuracy

Ok, let’s put it to the test. I have around 16 active SKU’s so I can just take 3 of my own products and compare my actual sales of the last months vs what Jungle Scout & Helium 10 estimate.

Actual SalesJungle Scout EstimateHelium 10 Estimate
Product A450421 (94%)409 (91%)
Product B362325 (90%)312 (86%)
Product C185165 (89%)201 (91%)
Average accuracy91%89%

As we can see from the test Jungle Scout is slightly more accurate. Only on the low volume product Helium 10 has a better estimate.

Jungle Scout Chrome Extension

Winner: Jungle Scout


2). Features

Jungle Scout

Helium 10

Chrome Extension



Product Database



Sales Dashboard


Keyword Tracker



Keyword Research Tool



Competitor Keyword Spy 


Supplier Database


Follow-up Email



Giveaway Platform


Refund Tool


Listing Optimizer


And this is what I mean with there is a huge battle going on between these to. 1 year ago these tools did not have half of these features. They are always adding more and more features trying to beat the competition. This is awesome for us Amazon sellers. As nowadays these tools are becoming an all-in-one solution. Where in the past you would need like 5 different tools to do all this!

IMO Helium has the upper hand when it comes to all the features that are offering. Unless you desperately need a giveaway platform, as that is one of the few things they don’t offer.

Winner: Helium 10


3). Pricing

Ok this is where it gets interesting. So far we have established that Jungle Scout is more accurate, but Helium 10 has more features.

So let’s compare the prices!

Helium 10: $97 per month

Helium 10 Pricing

Jungle Scout $69 per Month

Jungle Scout Pricing

Jungle Scout is significantly cheaper!

However, Helium 10 has the A La Carte Plan. Which means you can select the features you wish to use and only pay for those.

Winner: Jungle Scout


Free Trial

All of this is just own opinion. I have been using both of these tools for years and over time you will just develop a personal favorite. I guess this also depends on the ease of use & design of each tool.

I would advise everyone to just try out both tools themselves. Both of them have a free trial.

Jungle Scout Free Trial

Helium 10 Free Trial


So yeah give them a go, see which one you like best. And if you decide to purchase any of of them, make sure to use the discounts below to save some money!


Discount Coupons

20% Discount on Jungle Scout

10% – 50% Discount Coupons on Helium 10





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