Both tools are fighting for the #1 spot as the best product research tool. Both of them have been adding features like crazy & altering their pricing structure to stay competitive. That is why I have decided to do another review and see which one I think is the best.
Jungle Scout vs Helium 10
I will base my decision on the following factors:
- Sales estimation accuracy
I feel like this is the core function of any product research tool. How accurate can they estimate sales when I am doing product research?
- Features. Both tools are mainly centered around their Chrome Extension. However, they both offer a lot more features. Let’s find out which one offers more features!
Ok, let’s put it to the test. I have around 16 active SKU’s so I can just take 3 of my own products and compare my actual sales of the last months vs what Jungle Scout & Helium 10 estimate.
|Actual Sales||Jungle Scout Estimate||Helium 10 Estimate|
|Product A||450||421 (94%)||409 (91%)|
|Product B||362||325 (90%)||312 (86%)|
|Product C||185||165 (89%)||201 (91%)|
Winner: Jungle Scout
|Keyword Research Tool|
|Competitor Keyword Spy|
And this is what I mean with there is a huge battle going on between these to. 1 year ago these tools did not have half of these features. They are always adding more and more features trying to beat the competition. This is awesome for us Amazon sellers. As nowadays these tools are becoming an all-in-one solution. Where in the past you would need like 5 different tools to do all this!
IMO Helium has the upper hand when it comes to all the features that are offering. Unless you desperately need a giveaway platform, as that is one of the few things they don’t offer.
Winner: Helium 10
Ok this is where it gets interesting. So far we have established that Jungle Scout is more accurate, but Helium 10 has more features.
So let’s compare the prices!
Jungle Scout is significantly cheaper!
However, Helium 10 has the A La Carte Plan. Which means you can select the features you wish to use and only pay for those.
Winner: Jungle Scout
All of this is just own opinion. I have been using both of these tools for years and over time you will just develop a personal favorite. I guess this also depends on the ease of use & design of each tool.
I would advise everyone to just try out both tools themselves. Both of them have a free trial.
So yeah give them a go, see which one you like best. And if you decide to purchase any of of them, make sure to use the discounts below to save some money!