Today I want to go over the Amazon Brand Analytics.
It is a great tool that Amazon offers for brand owners and it will help you a lot with your product & keyword research!
So make sure you register your trademark with Amazon to become a brand owner and utilize this feature. If you haven’t registered your trademark yet I would advice you to start right away! This process can take between 6 – 12 months, so make sure to apply ASAP!
Amazon Search Terms
This is where it is all at! This is where Amazon is giving out all the juicy information about which search terms customers are using to purchase which items!
By default Amazon will list the most popular search terms. Each search term is giving a rank ( similar to Best Seller Rank ) and it will also give you the 3 most bought products for this search term and their market share!
Now here comes the interesting part; you can enter your own or your competitors ASIN as well!
So for my standard example I can enter an ASIN of a Garlic Press and find out all the most popular garlic press related search terms
I don’t have to tell you how valuable this information is! It will even show you which search terms is more popular. So if you every have any doubts if you should the keyword: “Mincer” or “Garlic Presser” in your title. You can now see that “Mincer” has a lower Search Frequency Rank, hence more people use it, so you should put this keyword in your title!
Repeat Purchase Behavior
Ok, let’s move on to another awesome feature of Brand Analytics: Repeat Purchase Behavior.
I never really used this until now. As I had no idea I had repeat customers!
Here Amazon will you your ASINS (blacked out), the amount of orders but also the amount of repeat orders! As you can see in my example, I have some ASINS that have pretty much no repeat purchases. But I also have a couple of ASINS where up to 22% of my sales come from repeat purchases!
For me this incredibly useful to know! I can know target these customers with a follow-up email!
Quick question, am I understanding correctly that if you don’t have a trademark or are waiting on the process to complete you cannot access these analytics?
Hi, appreciate the detailed insights / guides that you share – immensely valuable to someone considering the Value/ Costs / Benefits of starting selling on Amazon. I am hoping you will send me the link to your Amazon FBA Product Research Excel Spreadsheet Template – as for some reason, i cannot seem to get it. Thank you
yeah you should receive an e-mail right now with all the free downloads
Thanks so much for the info. Do you perhaps know how amazon defines repeat customers? Is there a lagging window after which they are no longer classified as a repeat customer, i.e. anyone who bought in the past year on more than one occasion is classified as a repeat customer, but a gap exceeding 12 months between purchases is no longer a repeat customer?