Amazon has become the #1 marketplace in the world for selling and buying goods. People see it as a great chance to make money, with some sellers making a full-time income from their Amazon store, whereas buyers see it as a reliable shop-from-home option.
For sellers, it’s a great opportunity to start their own e-commerce business without investing tens of thousands of dollars. However, selling on Amazon isn’t as easy as most people think. There’s a lot to learn about it if you want to succeed and the Listing Quality Score (LQS) is one of the essentials. Without it, you will probably not be able to sell anything on Amazon. That’s why it’s very important to learn about this feature, how to measure and track it, and how to ensure a high listing quality score for your product listing.
What Is Listing Quality Score?
Listing Quality Score (LQS) is an algorithm that Amazon uses to make sure all product listings and keywords are optimized. As its name suggests, LQS rates the quality of your product listing. It takes into account all elements of product listings and analyzes them thoroughly to let you know if everything is done well or if you need to improve something.
The Listing Quality Score is of crucial importance for the success of your business because it helps you create a fully optimized high-quality product listing that will drive traffic and make sales. I mean, you can create a product listing, upload it, and wait for people to find it and buy it. But, the chances of achieving that without having an optimized listing are low to none considering the number of competitors. By using this tool to analyze and grade your product listings, you’ll be able to improve your listings and increase your chances of standing out from the crowd.
LQS is also important for finding products to sell in your store. It’s because it tells you whether a product is well-rated on Amazon and if it’s worth selling or not.
What Does the Listing Quality Score Analyze?
The Listing Quality Score algorithm analyzes the following elements of the product listing:
- Keywords used and density
- Keywords density in the product listing title
- Product description’s length
- Bullet points and features
- Number of pictures and their quality
LQS grades product listings with a score from 1 to 10, with 10 being the best.
Keywords Used and Density
Keywords are everything in SEO, hence, for optimizing your product listings. However, in trying to optimize products, sellers often forget about their misuse (even when they use the right keywords) and overuse them.
To ensure a product listing is optimized, the LQS analyzes the keywords used and their density. Listings using the right keywords and in the right amount are the ones that rank high on Amazon.
Keywords Density in the Product Listing Title
We know that having an optimized, descriptive product title is essential for ranking high on Amazon and being found by consumers searching for your product. However, adding too many keywords in the title won’t rank it higher, but may actually lower it.
LQS makes sure you don’t make this mistake by looking at keyword density in the product listing title. If the keywords are used too much, it will tell you so that you can edit the title and improve it.
Product Description’s Length
The product description should describe the product so that consumers know what they are buying. You need to include all relevant information in it, but without creating an essay-long description. So, the description should be descriptive, informative, and short because consumers want to find out more about the product in less time. Plus, descriptions that are too long lower your product’s rank on Amazon.
The Listing Quality Score checks your product description’s length and lets you know if it’s appropriate or it needs to be shortened.
Bullet Points and Features
Bullet points help you optimize your product listing by organizing the content in a more readable, skimmable, and easier-to-understand form. As such, they help your product rank high on Amazon and stand out from your competitors’ products. They are used to list and highlight a product’s features.
That’s why you need to make sure your bullet points are well-written and that they contain the key information about your product, i.e. product’s features. Thanks to LQS, you will always know if you’ve done a good job or if you need to rewrite and improve your bullet points.
Number of Pictures and Their Quality
One of the must-haves of a well-written and optimized product listing is its pictures. Consumers love analyzing a product’s pictures when deciding whether to buy it or not. That’s why it’s important to provide enough pictures of your product and make sure they are all of high quality.
Considering the importance of product pictures, LQS checks if you have provided enough of them and inspects their quality. If you lack pictures or the ones you have added are of bad quality, you’ll be notified.
How to Find Your Listing Quality Score?
You can find your Listing Quality Score by using Jungle Scout or third-party product databases.
Jungle Scout is the easiest and most reliable way to analyze your product listing’s quality. It provides you with instant and descriptive feedback on your product’s LQS. You will get immediate feedback on whether your product listing is optimized or it needs to be improved and where.
How to Find Which Product Listings Need to Be Improved?
If you want to check existing product listings that need improvement, find a product’s LQS in the Jungle Scout listings database. To do that:
- Go to the listings database
- Fill out the fields: Quality Listing Minimum and Quality Listing Maximum
- Add a score range from 0 to 10 depending on which elements you want to optimize
- Click “Search”
The database will search all listings fitting your criteria and will show you the results in the LQS column.
Where to Find the LQS Column?
To see the LQS column, you need to enable it within the “Customize your view” options. If you don’t see this option, double-check to see if you’ve activated it by following these steps:
- Go to the Menu from the top left-hand corner.
- Click “Customize your view”.
- Find the LQS in the list of Add/Remove Columns.
- Check the box next to it.
- Click “Apply Changes”.
How to Find Products Using the Listing Quality Score?
Jungle Scout will help you find potential products to sell in your Amazon store using the Listing Quality Score fast and easily. If you want to find products while browsing Amazon, you need to install the extension.
Regardless of whether you use Jungle Scout’s web version or extension, take a look at the LQS column to check the products’ scores. In general, high-demand low-competition products with an LQS of 3 or below may be a good choice. However, if you can find high-demand low-competition products with an LQS from 3 to 7, it would be much better because they have a good score but there’s still room for improvement. And, you can use that room for improvement for your product listings.
When you find potential products, add them to the Product Tracker and monitor their performance over time. This will allow you to see their long-term performance and whether they are the right choice for your store.
Summary
Selling on Amazon is everything but easy. If you want to succeed, you need to learn a lot about the platform and how Amazon FBA works, do extensive product research, and know how to choose the right products to sell in your store.
The Listing Quality Score is one of the more important things you should learn about before conducting product research. This score shows you how optimized a product listing is, which is important for finding profitable products. It’s even more important when you build your product listings as it shows you what needs to be improved so that they can rank higher on Amazon.
To find the LQS, you can either use Amazon and check manually each product you’re interested in or use Jungle Scout or another third-party product research tool with that feature. If you choose Jungle Scout, you can analyze your product listings in no time and see what needs to be improved. You can also use it to find profitable products with lower LQS, which you can improve when creating listings for them.
